Here at Paco Collars, we're all about innovation. It's the only way for us to keep making money "hand over fist" (as they say). Problem is, sometimes we just can't innovate fast enough. That's where you come in. Create your own collar, or bracelet, or random leather goods, and we'll make it for you. We'll then give it a name (probably your name, or your dog's), and stick it in our catalog. You get a one-of-a-kind thingy (for now, anyway), and we get to add another product to our catalog, without even putting down the sandwich we're eating. This is what we do.